Success Has Its Secret Recipes #SpotOn

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The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand. -Vince Lombardi

It is not every day you come by a smart, passionate and intelligent young lady thriving and leading in a male dominated industry.

In this edition of #SpotOn Google certified professional Modupe Ogunyemi, Head of Digital and Mobile Marketing, Konga Online Shopping, has out of her busy schedule shared inspirational and vital success recipes that has guided her over time and has kept her flourishing in the Digital sphere.

Enjoy the chat but more importantly apply these truths to your life.

  1.  What has been your secret recipes to success over the years?

I would say determination, faith, boldness, willingness to take risks and refusing to settle for less. It definitely is not an easy ride to the top and I am still very much on the journey but these are my guiding principles. It also is very important to continue to self –innovate and add value to yourself.

2. Have you ever failed at an endeavor before and how did you handle it?

Someone said, show me a man who has never failed and I will show you a man who has never tried. Of course I have failed; not once, many times. You cannot let the fear of failure stop you from doing something, just do it! If it works, fine, if it doesn’t then you’ve learnt one more way of not doing it. That experience is valuable beyond words. So I think it’s okay to fail, as long as you don’t stop there and give up. You have to get up each time and keep going. Do you know how many times the Wright Brothers tried before finally inventing the aeroplane?

3.  How do you stay afloat in a male dominated industry?

Oh really? I didn’t realize I was in a male dominated industry, hahaha. To be honest, I don’t see gender at all. I only see a collage of smart people who are steadily making their way to the top and I choose to be one of them. Life is a choice, you either choose to get ahead or you choose to remain behind. If you let all sorts of issues deter you from your goal, then you are choosing to remain behind.

 You cannot let the fear of failure stop you from doing something, just do it! If it works fine, if it doesn’t then you’ve learnt one more way of not doing it.

4. What are the most important life lessons you’ve absorbed while at Konga Online shopping?

Hmmn, I think this question is better answered much later than now, when I would have spent a longer period at Konga. I’m still relatively new there so I’m still absorbing albeit at a fast rate as it’s a place that is filled with incredibly smart people which I love because iron sharpens iron.

5. How did you come to develop interest in Digital and Mobile marketing?

I’ve always been fascinated with the internet. Back in the days of dial up internet with Multilinks, Starcoms and co, I had my own personal subscription outside of the office and I would spend hours and hours just browsing. I used to wonder if there was a way I could turn this hobby into a job but I didn’t study computer science so I didn’t know how. Then I went to the UK to study and I became exposed to an entire digital marketing industry that I didn’t know about before. I realized that I didn’t need to have an IT background to have a career woven around the internet. So I was very excited and I looked for training opportunities after I completed my Masters. It was a very deliberate career pivot for me from traditional media to digital media and I have enjoyed it thoroughly. Mobile is simply an onward extension of my foray into digital marketing. While I was still working in the UK, I noticed how the dynamics of site traffic were shifting slowly but surely into mobile. Mobile traffic was beginning to decimate desktop traffic and so it was only logical for me to try and understand that channel.

Life is a choice, you either choose to get ahead or you choose to remain behind. If you let all sorts of issues deter you from your goal, then you are choosing to remain behind.

6.  Your three most inspiring books would be?

Ah! I read a lot so it’s hard for me to pick a top three. But if I must pick I would say:

  • The Master Key System by Charles Haanel,
  • Think And Grow Rich by Napoleon Hill,
  • The Secret by Rhonda Byrne

7.  What’s your candid advice to budding individuals?

Know what you want in life. That is my singular most important advice to young people. Know what you want and work towards it. You will achieve success faster if you have a clear and definite purpose in mind and you are working towards that goal.

Watch Out for the next edition of #SpotOn!


My Motivators & The Etisalat Chronicles #SpotOn

Experience is a safe light to walk by, and he is not a rash man who expects to succeed in the future from the same means which have secured it in times past- Wendy Philips


A good student in the school of success will agree with me that success goes beyond flying solo but it is providing wings for others to fly.

In this edition of #SpotOn Mr. Idiare Atimomo who is currently the Co-Founder/COO of Up In The Sky Ng and a faculty member at Africa’s 1st practical school of Integrated Brand Experience-Orange Academy, puts down his thoughts on factors that has over time motivated him to stay afloat even in challenging times also passing across one of the most important advice to youths that I have personally come across in a long time- Passion Over Money!

At the mention of the name Idiare what tops the mind would be his remarkable feet while at Etisalat Nigeria. Fleshing and growing the brand from Nothing to Something in the Nigerian market, particularly in the Youth segment seemed to be a tough job owing to the already established competitors in the sector but some people did it and Idiare was one of them.

Enjoy the chat but more importantly apply these truths to your life.

  • What have been your key motivators in life over the years?

My parents are a key motivating force in my life. I lost my dad at an early age, I was 19 years. I tend to always want to make him proud, raise the value of the name and drive for excellence he bequeathed to my brother and me. My mum sacrificed a lot to get me to where I am today and this drives my motivation.

My wife and sons are also my strongest motivators, when I look at them I always tend to find some inner boost to keep pushing and innovating. I want them to have the best life possible.

I tend to also have a strong sense of purpose – like I am on earth to achieve some objectives – so I push myself to stay true to my purpose. I really desire to be excellent at what I do and this comes from this sense of purpose.


  • Can you describe your most challenging and equally most exciting project ever handled?

The most challenging and exciting project I can remember now was launching easy cliq at Etisalat in 2009. I had just moved from the agency side to a client side role in January and we had to launch the brand as soon as possible. First I had to try to understand telecoms a bit more than I did at the time so I could add value to the product development process. Also I had to understand how to work very quickly with 5 different commercial teams and help guide this new product to life.

I had previous experience with youth brands in telecoms having helped launch the first truly youth brand with MTN i.e. MTN XtraCool but this was a new kettle of fish. At DDB I received a brief on a finished product and had to guide creative development. At Etisalat I had input into the proposition development itself. What should we include in the product to make it appealing to youth? How should the SIM Pack be designed? What route to market would we adopt? What would be our pricing model?

I was 28 years old at the time and was working with some of the smartest people in the telecoms industry. We had all been recruited to build the best network in the land. These were very intelligent people and much more experienced than I was. I had to hold my own in their midst and win their trust. God on my side, I believe I succeeded. We were able to craft a unique launch proposition and launch easy cliq in a city stopping event in May 2009.

Growing Easy Cliq from zero to more than 7 million subscribers and billions in revenue with the Etisalat youth team (my world class boss Elvis Ogiemwanye and others along the way) was indeed my most exciting project. We started with a beach event after the brand was launched, moved on to a series of club storms before earning the trust of the business to build a very unique campus activation model. Unlike our competitors before us we didn’t focus on just musical events on campuses, we added a motivational seminar element, a 5 aside football element and then a raffle draw element that allowed us to give over 50 students all across Nigeria a brand new car.

I had a great run at Etisalat Nigeria for 7 years, what a time it was to be alive and active!


  • Your 3 (could be more than) most inspiring books would be?


  1. The Bible
  2. The Alchemist by Paul Coelho
  3. How Will You Measure Your life by Clayton Christensen
  4. Zero To One by Peter Thiel
  5. Mastery by Robert Greene


  • How do you handle pressure?

I tend to soak it all up and keep still inside. I have learnt that being calm when everyone else is going crazy is a source of mastery. So I work on being calm, almost stone cold so I can take everything in and not react emotionally. It can be frustrating for people who react emotionally to work with me in times of pressure because I will freeze you out and only focus on what is logical and rational at the moment. It has its downsides but majorly this approach allows me complete projects and tasks in the midst of great challenges.


5) What’s your candid advice to youths that are towing your path?

I would like to advise young people to put learning first over money, especially when you are young. When faced with 2 options and one offers more learning/stretch opportunities than money while the other offers more money than learning, they should embrace the former with both hands. One of the greatest things to conquer in yourself is greed and a desire to only work for money.

You need to learn how to work for the joy that work brings in itself. Eventually money follows you when this is how you train yourself professionally.

Watch Out for the next edition of #SpotOn!

5 Lessons I’ve Learnt Over A Decade #SpotOn

In the premier edition of #SpotOn, a peek is taking into the mind and life of a marketing pundit, one of the brains behind the Lumia Smartphone, Mayor Esiaba, Marketing Campaigns and Activations Lead, Microsoft West Africa.

Mayor has painstakingly revealed valuable tips and life lessons which cuts across his days in Gtbank, Guiness Nigeria, Nokia and then Microsoft West Africa that has spring board him over a decade and this I strongly believe would sure inspire and keep you thriving.

Experience is a safe light to walk by, and he is not a rash man who expects to succeed in the future from the same means which have secured it in times past- Wendy Philips

I bet you never knew this marketing guru took the road not taken, coming out of a family strongly rooted in the pharmaceutical industry as you would find out in this interview..

Sit back, relax, enjoy and more importantly apply these truths to your life.


1) What are the 5 Life lessons you’ve learnt over the course of your corporate life?

Well, the last 10 years have been a rollercoaster. I have been tremendously lucky in my career with things seeming to have worked out for the most part.

  • First and probably most importantly, you have to be passionate and truly believe in the transformative power of the work that you do. This is not something that you can fake and usually shines brightest during moments of doubt and pressure.
  • Secondly, build your spheres of influence and recognize that people will provide the sunlight you’ll need to get through the dark tunnels of your career.
  • Thirdly, it’s alright to ask for help.
  • Fourthly, get a hobby. I pretend to be a famous musician who’s married to Pop start, Beyonce Knowles.
  • Finally, breathe, relax, and make sure you don’t take life too seriously. Things always find a way to work out.

2) What prompted your cross from Pharmacy to MarComms?

Well, I wouldn’t say that there was a moment I ‘crossed’ really. I come from a close family of Pharmacists, and as such it will always be something I am passionate about. My Father says he’s sure his family has some sort of Guinness Book of World Records for the most number of pharmacists in one family. So getting a degree in Pharmacy was not really something that was debated or discussed. It just was; sort of like daylight. No matter what it was going to happen, there was no doubt in my mind I would go to Pharmacy School.

Post Pharmacy School however, I was now clear that what I wanted to do had to give me the freedom that allowed me wear a Dress Jacket and Jeans to work. In other words, a profession that allowed me flex creative muscles and the same time being laser focused on business outcomes. This was how I sauntered into Marketing & Business Management.
3) What can you say motivates you and keeps you going?

I have been tremendously lucky and really although looking back all of it seems to indeed now sort of make sense. Of course, there are moments of despair, but I can be hopeful with each little success we tick off.
4) Your top three most inspiring books would be?

Readers are Leaders; or at least can pretend to be Leaders. The World doesn’t have a shortage of talented writers. It would be a near travesty to simply select 3 books. I will however attempt to share 3 authors who have had a profound influence in the way I have grown up to see the World around me.

These 3 authors however, have a body of work which spans written and visual that truly inspires me.

  1. GRR Martin/JRR Tolkien: A Song of Ice & Fire and the Lord of the Ring series. Although JRR led me to GRR, I consider these two Men, masters of fictional storytelling. It’s not only their ability to weave complex narratives that defies our current understanding of the eternal battle of Good vs Evil, it’s also the ability of these stories to inspire other fans to even more insane origin stories and fan theories. This absolutely ensures that long after they are gone, their gifts of the word will be gifts that keep on giving.
  2. Doris Kearns Goodwin: is my favorite American Presidential Historian. She takes something that is boorishly cantankerous, and effortlessly manages to show us the human streak in these demi-gods we would never in a million years have seen.
  3. Jon Stewart: and my Father are easily my biggest influences in politics. Jon has an ability to parley his knowledge of America’s complex political landscape with humor that not only offer’s new insights and understanding, but ensures you’re laughing and learning. This Man is one of my biggest political heroes; moreso with the new generation of political satirists he has managed to put give even bigger platforms to help us hold our leaders accountable.


5) How do you handle pressure?

I have a terrible habit; I chew my nails, sometimes bothering on almost self-cannibalism. Being under pressure is a very normal part of being alive. Much more so, with the tandem of working in the corporate side of things in Nigeria. You can only do your best and hope that the passion you have for your vision is enough power through the difficult moments and light your way to success.
6) To be a ‘Mayor Esiaba’ what are the ‘Must haves’

I recently took the Narcissistic Personality Inventory test. I will not talk about my NPI test results, but would simply encourage you and your readers to take this test as well These 40 questions would truly force you to reconsider if indeed we aren’t all latent narcissists.

I will therefore not be able to provide any answer to this question that wouldn’t border on being narcissistic. I would rather encourage everyone to try to be the very best version of themselves. Although this is a very difficult task, it is one that ultimately brings the fulfilment and joy we all seek.

Watch Out for the next edition of #SpotOn!