A famous marketing professor at Havard, Theodore Levitt once said that “Creativity is thinking up new things. Innovation is doing new things”.
The interplay of creativity and innovation has helped greatly in shaping the 21st century workplace. What was thought impossible has been negated with introduction of new and effective systems.
The 21st century workplace has experienced some massive reshaping and overhauling and there are quite a number of reason for this but top on the list is the rise of Technology and the Internet.
First is the adoption of Technology in companies day-to-day affairs. Businesses are majorly concerned with effectiveness and efficiency and with the introduction of Technology, the rate of business effectiveness has increased in tremendous ways, part is their ability to do in 5 mins what will most likely have taken 5 hours, easy access to documents, facts, records, information, databases etc.
Also in light of this adoption, some companies even have intra-net that enables timely and rapid communication with the members of their company.
Second is their payment structure, all business leaders are particular about the growth of their company and thereby demand effectiveness from their staffs while the staffs also render these services at an agreed cost but this have often created some rifts between business leaders and staffs because of the former’s inability to pay on time. But with the adoption of a feasible payment structure, companies have been able to ameliorate this rift. Some companies pay one-third of their staffs’ salaries(upkeep) at the second week of the new month and the remaining two-third at the end of the month. This innovation has helped maintain peace, effectiveness and good relationships in the workplace.
The last critical innovation is in-house staff education and empowerment. Many companies that now realize that it is a brand that possesses an image that has to be nurtured and maintained and also realizing that their staffs from the lowest to the highest rank are very critical in the perception of their external audience, now organize in-house training sessions on some sine qua non of brand management. As a result of this, members of many companies have moved from just being a passive participant in the image building of the organization to an active participant. They now don’t just work for a company but a brand they believe in.
Businesses are thriving because of their adoption and diligent use of these innovations.