The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand. -Vince Lombardi
It is not every day you come by a smart, passionate and intelligent young lady thriving and leading in a male dominated industry.
In this edition of #SpotOn Google certified professional Modupe Ogunyemi, Head of Digital and Mobile Marketing, Konga Online Shopping, has out of her busy schedule shared inspirational and vital success recipes that has guided her over time and has kept her flourishing in the Digital sphere.
Enjoy the chat but more importantly apply these truths to your life.
- What has been your secret recipes to success over the years?
I would say determination, faith, boldness, willingness to take risks and refusing to settle for less. It definitely is not an easy ride to the top and I am still very much on the journey but these are my guiding principles. It also is very important to continue to self –innovate and add value to yourself.
2. Have you ever failed at an endeavor before and how did you handle it?
Someone said, show me a man who has never failed and I will show you a man who has never tried. Of course I have failed; not once, many times. You cannot let the fear of failure stop you from doing something, just do it! If it works, fine, if it doesn’t then you’ve learnt one more way of not doing it. That experience is valuable beyond words. So I think it’s okay to fail, as long as you don’t stop there and give up. You have to get up each time and keep going. Do you know how many times the Wright Brothers tried before finally inventing the aeroplane?
3. How do you stay afloat in a male dominated industry?
Oh really? I didn’t realize I was in a male dominated industry, hahaha. To be honest, I don’t see gender at all. I only see a collage of smart people who are steadily making their way to the top and I choose to be one of them. Life is a choice, you either choose to get ahead or you choose to remain behind. If you let all sorts of issues deter you from your goal, then you are choosing to remain behind.
You cannot let the fear of failure stop you from doing something, just do it! If it works fine, if it doesn’t then you’ve learnt one more way of not doing it.
4. What are the most important life lessons you’ve absorbed while at Konga Online shopping?
Hmmn, I think this question is better answered much later than now, when I would have spent a longer period at Konga. I’m still relatively new there so I’m still absorbing albeit at a fast rate as it’s a place that is filled with incredibly smart people which I love because iron sharpens iron.
5. How did you come to develop interest in Digital and Mobile marketing?
I’ve always been fascinated with the internet. Back in the days of dial up internet with Multilinks, Starcoms and co, I had my own personal subscription outside of the office and I would spend hours and hours just browsing. I used to wonder if there was a way I could turn this hobby into a job but I didn’t study computer science so I didn’t know how. Then I went to the UK to study and I became exposed to an entire digital marketing industry that I didn’t know about before. I realized that I didn’t need to have an IT background to have a career woven around the internet. So I was very excited and I looked for training opportunities after I completed my Masters. It was a very deliberate career pivot for me from traditional media to digital media and I have enjoyed it thoroughly. Mobile is simply an onward extension of my foray into digital marketing. While I was still working in the UK, I noticed how the dynamics of site traffic were shifting slowly but surely into mobile. Mobile traffic was beginning to decimate desktop traffic and so it was only logical for me to try and understand that channel.
Life is a choice, you either choose to get ahead or you choose to remain behind. If you let all sorts of issues deter you from your goal, then you are choosing to remain behind.
6. Your three most inspiring books would be?
Ah! I read a lot so it’s hard for me to pick a top three. But if I must pick I would say:
- The Master Key System by Charles Haanel,
- Think And Grow Rich by Napoleon Hill,
- The Secret by Rhonda Byrne
7. What’s your candid advice to budding individuals?
Know what you want in life. That is my singular most important advice to young people. Know what you want and work towards it. You will achieve success faster if you have a clear and definite purpose in mind and you are working towards that goal.
Watch Out for the next edition of #SpotOn!
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